Definitions
n. A clever action intended to gain an advantage.
计策；花招
Example
Offering free snacks was a ploy to attract customers.
提供免费零食是吸引顾客的一种策略。
Critics described the sudden price reduction as a marketing ploy rather than a genuine commitment to affordability.
批评者认为，突然降价是一种营销手段，而非真正致力于让消费者买得起。
Collocations
- marketing ploy
- a clever ploy
- a tactical ploy
Synonyms
- tactic
- stratagem
Usage tip
常含耍花招之意，比普通的plan更有算计意味。
FAQ
- What does ploy mean?
- A clever action intended to gain an advantage.
- How is ploy pronounced?
- UK /plɔɪ/, US /plɔɪ/. Use the audio buttons above to listen.
